SOCIAL MEDIA MARKETING AND STRATEGY

Assorted Social Media Branding

Creating engaging content to elevate and bring awareness to brands.

Below is a collection of social media branding and content planning for multiple clients that delivered impressive engagement, thus providing brand awareness and flexibility in marketing to the brands’ specific audience.

My role was to photograph products, models, and events to capture each brands’ essence and create cohesion and brand aesthetic between visuals displayed across all social media platforms.

CLIENTS
Per.Us
Lulu & Lala

YEAR
2019 -2020

ROLE
Art Direction, Photography

AGENCY
Pulse Creative

THE PROBLEM

Building Mystique behind an Exclusive Brand.

Per.Us Wines is a private company that can “only be allocated by invite-only, extended to those who share with us the desire for an impassioned and inspired life.”

The company needed to amp up the social media presence of its mysterious and luxurious wine that would target its very niche audience. While this brand had regularly posted content, it lacked visual consistency as an brand which created limitations for its’ reach and impression base online.

APPROACH & SOLUTION

Aspiration through
Social Interaction

Through Social media, we were able to carry over the PerUs experience to gain exposure and reach its’ audience. I worked with a team of creatives to curate an extrasensory blend of visuals to help portray the brand’s level of taste and aesthetic. Utilizing a mix of photography that ranged from their own intimate events, travels to the far reaches of the world, and must-haves from their peers, we developed a narrative that drew in potential members and industry influencers to help build their luxurious appeal. I created a specific look through photographic techniques and photo editing, establishing a distinct mood for the images that would portray just that; luxury, mystique & elite.

STATS

100%

Increase in Engagement

48%

Increase in Followers

THE PROBLEM

A Deeper Look

Lulu & Lala are radio & television’s charismatic twin sisters, on KTU’s 103.5 – The BEAT of New York an iHeart Radio Station.

Lulu and Lala maintained a large social audience by being engaged daily through their social media platforms, but only reached the radio show listeners. The girls needed to elevate their brand to create opportunities and partnerships that would organically introduce products and services to new audiences. They lacked a central brand message and consistent content that reflected and represent their brand in order to reach a wider audience.

APPROACH & SOLUTION

Authenticity & Value

The strategy for the overall content carefully showcased the girl’s interests, experiences, and personalities that would create value, curiosity, and engagement while still remaining authentic and true to themselves and their brand. I achieved this by creating high quality, consistent, impactful brand images that would reflect their personalities.

These were done through behind schenes photoshoots of interviews and events - giving insight into their job and work culture, planned fashion and lifestyle photoshoots - partnering with other beauty and fashion brands, mixed with authentic everyday selfie images or family-oriented images - giving insight into their values. With these combined, we achieved a clear brand message and story that would reach a broader audience and create a strong community presence.

STATS