WEBSITE RE-DESIGN
PeakEquity Partners
Experienced software investors bringing investment and operating expertise necessary to help build market leaders.
PeakEquity Partners sought a partner to rebuild their website in order to create brand awareness by establishing an intuitive website that showcased a robust portfolio and unique operational value. The ultimate goal was to greet users with a minimalist, modern yet visually appealing and easy to navigate experience across devices and screen sizes which, in turn, would offer higher engagement, interests, and ultimately— clients.
Pulse Creative partnered with PeakEquity Partners in the following: Brand Strategy & Positioning, UI/UX Research & Design, Visual Design, Key Messaging & Image Branding & Composition. The site was awarded Gold Winner in 2021 Muse Creative Awards.
CLIENT
PeakEquity Partners
YEAR
2020
ROLE
Art Direction, UI Designer
AGENCY
Pulse Creative
< Old Website
THE CHALLENGE
After reviewing PeakEquity Partners’ brand marketing and extensive research into their competitors, we identified that the existing website lacked the following; consistent messaging and brand awareness, a digital ecosystem and strong portfolio that leverages the company’s success.
APPROACH AND SOLUTION
Consistency is Key.
We designed and built a highly functional, easy-to-use digital hub and new communications (visual & messaging) that reflects PeakEquity Partners’ brand DNA and value, team, focus and edge – expert software investors with successful track records, leaders in their industry with a structured investment approach.
APPROACH AND SOLUTION
Consistency is Key.
We designed and built a highly functional, easy-to-use digital hub and new communications (visual & messaging) that reflects PeakEquity Partners’ brand DNA and value, team, focus and edge – expert software investors with successful track records, leaders in their industry with a structured investment approach.
We created a web style guide, that included everything from buttons, forms, modules, and sections and made sure to include all of the various states to ensure consistency and seamless design that would relsongnate with the company’s brand.
